Can a cold DM really work?
Here’s the truth: Yes, it can. But only when done right.
Many founders feel intimidated by cold messaging investors, which makes sense—you don’t want to blow your chance, after all. However, some of the most successful startups began with a simple, thoughtful, cold email. While warm introductions are ideal, they aren’t always feasible, especially if you’re a first-time founder without a well-connected network.
Investors aren’t opposed to cold pitches. Their job is to identify promising opportunities, and your job is to stand out from the sea of generic, impersonal messages they receive every day. At the end of the day, it’s a numbers game: send enough well-crafted emails, and you increase your chances of landing the right investor.
So, in this guide, we’ll break down exactly how to write and structure a top 1% cold DM that stands out, avoids common mistakes, and gets real responses. Plus, we’ve got insider tips, examples, and templates to help you get started.
What Not to Do When Cold Messaging Investors
Let’s start with what not to do when cold-emailing investors. Cold emailing is a delicate art, and there are plenty of ways to get it wrong. Avoiding these common missteps can mean the difference between your email being read or deleted.
Wasting Words
Investors don’t have time for fluff like “I hope you had a wonderful summer.” While it’s tempting to add pleasantries, they don’t add value. Get straight to the point since your goal is to grab attention, not write a small talk opener.
Contacting Irrelevant Investors
Reaching out to VCs who don’t invest in your sector or are at the wrong stage of your funding cycle is a waste of everyone’s time. Sending your pitch to a consumer-focused fund when you’re building a B2B SaaS product will almost always get ignored. Research the fund’s portfolio and thesis before hitting send.
Using Generic Language
Statements like “We’re working hard to revolutionize our industry” or “Our team is extremely passionate about what we do” come across as filler. Be specific. Highlight what sets you apart with real metrics or concise examples, not vague clichés
Messaging on LinkedIn
While LinkedIn can work for follow-ups, it’s not the ideal place to send your initial pitch. Messages often get buried, and it’s harder to stand out. A direct, personalized email is more professional and effective.
Attaching a Pitch Deck or Business Plan with 30+ Slides
A lengthy deck or business plan can be overwhelming, especially in a cold message. Keep it short and sweet. Mention highlights or milestones, and provide a link to a concise version of your pitch deck if they’re interested.
Apologizing for Sending a Cold Email
Starting with “Sorry for bothering you…” immediately undermines your confidence. Cold emails are common, and investors expect them. Instead, focus on making a strong impression with your opening.
Sending Bulk Emails
BCCing multiple investors or using a generic distribution list is a surefire way to look unprofessional. Investors want to feel like you’ve taken the time to research and personalize your outreach.
Taking Rejection Personally
VCs often say, “This isn’t a fit,” and that’s okay. Resist the urge to push back or get defensive. This does not reflect on your idea; it just means they aren’t the right partner for your journey.
Are You Even VC Fundable?
Before you hit send on that cold email, ask yourself: Is your business truly VC fundable?
Not all businesses fit the venture capital mold. VCs look for specific qualities to justify their investments and achieve high returns.
Low-Scalability/High Capex: If your business relies heavily on capital expenditures (such as gyms or consulting), it may not scale quickly enough for VCs.
Small Market: A market size under $1 billion doesn’t offer enough upside for venture returns. VCs need big markets to justify their bets.
Wrong Legal Structure: VCs prefer clean structures like C-Corps in the US. Complex setups can be a dealbreaker.
Broken Cap Table: Founders should retain significant equity, especially early on. Aim for 70%+ post-seed.
No Traction or Track Record: Without evidence of growth or execution, VCs will pass.
Rejecting the VC Game: If you’re risk-averse or prefer slow growth, VC funding may not align with your goals.
Make sure you’re considering these aspects before reaching out. If not, consider alternative funding routes.
How to Write a Top 1% Cold Message That Gets Responses (+ free templates)
Alright, let’s get to the juicy part: how to write the perfect 1% cold DM.
A cold message that gets a VC’s attention—and a response—requires precision, clarity, and a structured approach. Below is a breakdown of how to write a cold email that stands out.
Keep reading with a 7-day free trial
Subscribe to The VC Corner to keep reading this post and get 7 days of free access to the full post archives.