A 50 Cent music video, a campaign for Zara and a Movistar ad for the World Cup all came out of the same startup, and it only launched its platform in January.
That startup is MITO. It launched after testing with about 200 beta partners and raised a $4.5M pre-seed led by Lightspeed Venture Partners. The rest of the cap table reads like a list of names founders would trade a lot to have on theirs: Sequoia Capital Scouts, a16z Scouts, Kibo Ventures, Kfund, Everywhere Ventures, LifeX and, in July, Telefónica’s Wayra.
The founders are the reason. Iñaki Berenguer, the CEO, has built and sold three companies: he founded CoverWallet and sold it to Aon for $300M, and before that sold Pixable to SingTel and Contactive to Fuze. He holds a PhD from Cambridge, an MBA from MIT, and he runs LifeX Ventures. Arantxa Barcia, the chief creative officer, comes from creative direction in fashion, advertising and music videos, on productions with multi-million budgets. Danny Saltaren, the chief product officer, led product design at two Spanish unicorns, Jobandtalent and Fever, and won Spain’s National Design Award.
I invested in MITO as an angel this year, and it’s one of my best investments of 2026. A founder with three exits, paired with a creative team that ships work brands pay for from day one, is the combination I look for in this market.
Models like Veo, Kling and Runway can already generate a beautiful ten-second clip. A brand campaign needs a script, a storyboard, consistent characters, the right lens and lighting, an edit, music, approvals and versions for every platform. MITO is the layer that turns clips into a production: an AI director and an infinite canvas where the whole team plans, generates, edits and delivers in one place, connected to every major model.
And it proves the platform on its own studio. MITO Films makes campaigns and music videos for global brands using MITO’s tools, which in the deck’s words lets the company “eat our own dog food, generate revenue, and market what’s possible.”
Money is pouring into the category. FLORA, another AI creative canvas, raised $42M led by Redpoint. MITO’s pre-seed deck is the earliest map of how this market gets built, written by a founder who has already sold a company to Aon.
Below the paywall
The Full MITO Pre-Seed Deck: all 18 slides that raised $4.5M from Lightspeed, from the 50 Cent and Willy Chavarria projects to the $100B+ market slide
The Slide-by-Slide Teardown: what each slide does for an investor, including the team slides that sell a three-time founder and the pricing slide most pre-seed decks leave out
The Studio-Plus-Platform Model: why MITO runs a studio, a SaaS platform and a creator community at once, and when that structure works for your company
The Five Moves to Steal: what to copy from this deck into your own pre-seed or seed pitch
Your Premium Library: 40+ more pitch decks that raised, from Anthropic’s 2022 deck to 26 decks that raised $400M this year, plus 10,000+ investors and every financial model
The Full MITO Pre-Seed Deck
Eighteen slides. The order is the first lesson: MITO shows finished work before it shows the team, and the team before the problem.
Slides 1 to 3: The opening
