24 Comments
User's avatar
Emmanuel PaulMaah's avatar

needed this. a sneak-peek at the hell i'm running into ...

Edward Corona's avatar

The journey from pre-seed to IPO is often glamorized, but the reality is packed with challenges and unexpected twists. Thanks for shedding light on the often unseen struggles and successes in building a startup.

Rachel Maron's avatar

This piece is a mirror and a map: brutally honest, oddly reassuring, and refreshingly helpful. Founders often glamorize the early chaos or the IPO finish line, but this thread delivers the messy middle in full color. It’s not just a timeline; it’s a survival guide. The candid tone and hard-earned wisdom resonate deeply with anyone who’s ever questioned their sanity while chasing product-market fit at 2 am.

The takeaway? It’s not genius that separates success from failure; it’s endurance. Grit. The refusal to quit. Read this if you’re building, doubting, or just deep in the grind. Then keep going.

Michael Spencer's avatar

That sounds truly exhausting. I love to read a piece that correlates the usual challenges faced at various periods of a startup's evolution.

Leader’s Lens's avatar

This hit the sweet spot—realistic, a bit confronting, and oddly comforting.

Sky Walker's avatar

Great insights, and wow…this is going to a ride 🫣

Gcina Matsebula's avatar

Pre seed level is a special section in this hell. It really is. The only joys I get are; when I jobin the morning, when I meditate once a day and when I pee. That's excluding prayer. Otherwise... I appreciate knowing this in advance. Brigs perspective to me.

Jim StClair's avatar

Just looking for that $200M offer tbh…

Iryna's avatar

🤔Very interesting and encouraging

Damien Kopp's avatar

Good post! I think it does question what success really means … is it your first raise? PMF? 1 M users? Profitability? Exit? IPO?

It’s probably all matter of perspective; each of these milestones don’t last.

I came to realize success is a process. A mindset. And it’s never finite.

Harrison's avatar

Love this! I’m Harrison, an ex fine dining industry line cook. My stack "The Secret Ingredient" adapts hit restaurant recipes (mostly NYC and L.A.) for easy home cooking.

check us out:

https://thesecretingredient.substack.com

AI Film Agency, LLC's avatar

Smashingly good.

Meg Porter's avatar

Excited 🤣💕🤌🏻

Gilles Cornelis's avatar

This is an exact timeline of all the feelings and hurdles of the past 10 years as a founder. Sprinting a marathon.

Martin 🏹's avatar

One of the most accurate founder timelines I’ve read raw, honest, and painfully familiar. Especially love the framing that product-market fit isn’t a finish line, it’s a flirtation. Every early-stage founder should pin this to their wall.

Lincoln's avatar

This was a very good LLM generated output. Well done.