12 Comments
User's avatar
Jeroen Coelen's avatar

Great insights, as always!

Expand full comment
Pocket Sunshine 🔆's avatar

Nice insight! Seed strapping in a way, is going back the fundamentals of why and how we raise funds

Expand full comment
Srini arunajatesan's avatar

Why is this new and why is this not self-evident? Havent people done this for eons? The street corner pizza shop is started in this manner where a small investment by the family, followed by a ton of blood, sweat and tears is used to build a fiscally responsible company. Same with numerous businesses where developing a product on the backs of a service offering to bring in revenue following a small startup investment is very common. I fail to understand why this is being shopped as a "new model" while this has been going on for a very long time all over the world.

Expand full comment
Scotty's avatar

Perhaps because it is newly being applied to the hyper-scalable business of software?

Expand full comment
Scotty's avatar

Nice article, thanks. The idea makes sense from a founder perspective - But my experience is that investors won't bite. You address this briefly, saying "perspective is split" in the investment community, but I'd like to hear more discussions about what exactly these seed strapper investors expect, if not a payout from future rounds/ acquisition/ IPO.

Expand full comment
Beyond the Bubble Bath's avatar

I would love to hear more about that as well because we have been seeded strapping, although not really - more like boot strapping and it feels to me that having revenue and showing that we can be profitable before we scale isn’t as much of a benefit to the VC’s that I’ve spoken to.

Expand full comment
Peter Bell's avatar

The challenge is that to seed strap you still need to tell a unicorn story to the seed round investors in terms of TAM and growth targets. So this works for a company that has a VC story but then chooses to run lean.

Expand full comment
Jim StClair's avatar

I had no idea the philosophy of how we’re building our company had its own nickname! It’s going in the pitch deck!

Expand full comment
Howard Prager's avatar

I want to learn more about compliance so I made an appointment

Expand full comment
Tech Wing Bites's avatar

This is very interesting, this is the problem with "ideas can change the world" but has to be fueled by VC--any VC. That should be a choice of the founder--which is why I love the idea of seed strapping. I love it. thank you.

Expand full comment
Cheng Yang's avatar

How do investors exit in seed strapping?

Expand full comment
Hugo Rauch's avatar

Interesting!

Expand full comment