15 Comments
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Burak Buyukdemir's avatar

Wow, extremely thorough and practical walkthrough of building a startup's GTM strategy!

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Majd ALAILY's avatar

Thank you Burak, really happy you liked this one. And I have another one ready I think you'll enjoy ;)

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Ruben Dominguez Ibar's avatar

Burak knows what he says πŸ™Œ

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Hugo Rauch's avatar

This alone is value:

Identify Your Audience

Benchmark Against Competitors

Position Your Product

Define Your Pricing Strategy

Activate Your Channels

Build Growth Loops

Measure and Optimize

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Majd ALAILY's avatar

Thanks Hugo! Bit of trial and error to get there, but works very well for our clients!

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Salvador Lorca πŸ“š ⭕️'s avatar

Congratulations 😊. This article is like a short book in value. How can apply some of it in a newsletter?

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Majd ALAILY's avatar

Thanks Salvador, happy you found this beneficial! In what way do you need to apply it in a newsletter itself?

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Salvador Lorca πŸ“š ⭕️'s avatar

I was just wondering if there was a part that applies especially to the product of producing and distributing newsletters.

Maybe it's a silly question, as I'm no expert on the subject, but as I liked the article so much ...

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Majd ALAILY's avatar

No not at all, wanted to understand more what you had in mind.

Definitely applies, you can easily look at this process from a newsletter launch perspective:

1. Niche down on a good NL audience

2. See who else is in that space

3. Develop your edge (brand, content strategy, etc.)

4. Pricing: Optional if NL is free, but you can benchmark still

5. Think of your acquisition channels

6. Embed an organic loop in here

7. Measure and optimize

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Salvador Lorca πŸ“š ⭕️'s avatar

With your response I made a note in Spanish (I translate first for me, and later I thought it was of interest for my followers):

(Your biography in comments)

https://substack.com/profile/172879528-salvador-lorca/note/c-79438908

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Guillermo Flor's avatar

Great one!

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Devansh's avatar

Sheesh absolute gem

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Majd ALAILY's avatar

Thanks Devansh, happy you found this one useful!

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Anitra Davenport's avatar

This is great!!

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Majd ALAILY's avatar

Glad you liked it Anitra, would love to know how you end up using it ;)

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