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The Execution Playbook

Artisan’s Playbook: How an AI SDR Startup Raised $25M in Under a Year
From this deck to $25M raised and $5M ARR, here’s how Artisan reframed the AI sales category, hacked attention, and turned narrative into capital
OpenAI’s Head of Product Reveals the 15 AI Distribution Plays That Build Real Moats
From bundling and embedding to viral artifacts and trust loops — here’s how to survive GPT-5 and scale profitably.
 • 
Miqdad Jaffer
4
Distribution Is the Final Moat
A guest post by VC firm GTMfund on the playbook investors wish every founder followed
 • 
GTMnow
10
The Ultimate Guide to Writing Powerful AI Prompts
Master the art of prompt writing to get sharper, smarter, and more accurate AI responses
 • 
Ruben Dominguez Ibar
OpenAI’s Product Lead Reveals the 4-Part Framework for AI Product Strategy
Build AI products that scale profitably, retain users, and defend against commoditization
 • 
Miqdad Jaffer
11
6 GitHub Repositories Every AI Builder Should Bookmark in 2025
Top open-source resources for building LLMs, AI agents, and generative AI applications
 • 
Ruben Dominguez Ibar
6
How to Evaluate a Startup’s Exit Potential: Signs, Metrics, and Red Flags
Learn how investors assess a startup’s exit path—from M&A readiness and IPO fit to founder alignment, cap table health, and sector timing.
 • 
Ruben Dominguez Ibar
6
How to Find Product-Market Fit: A Proven Guide for Startup Founders
Why some startups grow effortlessly, and how to tune your product to your market’s frequency to unlock Product-Market Fit.
 • 
Eduardo Ortiz de Lanzagorta
1
The Go-To Pricing Guide for Early-Stage Founders + Toolkit
A practical guide to choosing the right pricing model, avoiding rookie mistakes, and boosting early revenue.
 • 
Ruben Dominguez Ibar
10 Questions to Expect During a First Call With a VC
Unsure how to approach your first call with a VC? Learn more from these 10 questions that are more than likely to surface during your first interaction…
 • 
Ruben Dominguez Ibar
1
The Startup Founder’s Guide to Venture Debt: Terms, Timing & Risks
Learn about a financing option gaining momentum in the last decade (and no, it's not venture capital!). Discover why venture debt could be a viable…
 • 
Ruben Dominguez Ibar
1
Cap Table Mastery: How to Manage Startup Equity from Seed to Series C
A complete guide to building investor-ready cap tables, avoiding dilution traps, and keeping your startup fundable—plus templates and a checklist to get…
 • 
Ruben Dominguez Ibar
1
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