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The Execution Playbook

The Go-To Pricing Guide for Early-Stage Founders + Toolkit
A practical guide to choosing the right pricing model, avoiding rookie mistakes, and boosting early revenue.
 • 
Ruben Dominguez Ibar
10 Questions to Expect During a First Call With a VC
Unsure how to approach your first call with a VC? Learn more from these 10 questions that are more than likely to surface during your first interaction…
 • 
Ruben Dominguez Ibar
1
The Startup Founder’s Guide to Venture Debt: Terms, Timing & Risks
Learn about a financing option gaining momentum in the last decade (and no, it's not venture capital!). Discover why venture debt could be a viable…
 • 
Ruben Dominguez Ibar
1
Cap Table Mastery: How to Manage Startup Equity from Seed to Series C
A complete guide to building investor-ready cap tables, avoiding dilution traps, and keeping your startup fundable—plus templates and a checklist to get…
 • 
Ruben Dominguez Ibar
Substack CEO Chris Best on 5M Paid Subscriptions, Creator Ownership & the Future of Publishing
How Chris Best Scaled Substack to 35M Readers—And Why Creator-Owned Publishing Is the Future
 • 
Ruben Dominguez Ibar
, 
Guillermo Flor
, and 
Chris Best
11
39:44
15 Years, No IPO: Startup Red Flag or Quiet Power Move?
Why some startups stay private forever—and what it means for your equity, your upside, and your job offer
 • 
Ruben Dominguez Ibar
5
Turning ChatGPT Prompts into Profitable Startups: How AI-Generated Ideas Are Creating the Next Wave of Founders
From brainstorm to business model—discover how entrepreneurs are transforming ChatGPT prompts into real companies, MVPs, and AI-native ventures
 • 
Ruben Dominguez Ibar
2
He Spent $40K Building Features No One Wanted — What Every Founder Can Learn
A painful but priceless lesson every founder should read
 • 
Ruben Dominguez Ibar
5
Why Starting With Solutions Always Fails
Focus on the Problem, Not the Solution
 • 
Burak Buyukdemir
What Building a Startup Really Looks Like: A Brutally Honest 10-Year Map 👀
From pre-seed chaos to IPO dreams, here's what no one tells you about the long game
 • 
Ruben Dominguez Ibar
25
🔑 Key Startup Metrics VCs Care About: How to Track, Improve & Use Them to Raise Capital
Learn the key metrics investors actually care about—and how founders can improve them to unlock funding
 • 
Ruben Dominguez Ibar
The Billion-Dollar Startup Formula: Why AI-Driven Small Teams Are Beating Giants
The startup playbook is changing—AI is making tiny teams unstoppable. Forget hiring sprees—here’s how small, lean startups are winning big.
 • 
Ruben Dominguez Ibar
4
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