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Luca Ferrari Runs Evernote With 20 People. Here Are His 10 Rules for Doing More With Less

Bending Spoons owns 50+ businesses and has beaten every rival bidder for five years

Ruben Dominguez's avatar
Ruben Dominguez
Sep 30, 2026

Luca Ferrari runs Evernote with 20 people.

Bending Spoons agreed to buy the company in November 2022, when it had 350 team members and was roughly breakeven on $90 million in revenue. The deal closed a few months later. “Today, Evernote, we ran it with about 20 people,” Ferrari says, almost in passing.

He’s the co-founder and CEO of Bending Spoons, the company running Evernote, WeTransfer, Meetup, AOL, and more than 50 other businesses off one internal operating system. He walked through how his company hires, why it deletes almost everything on purpose, and what a Slack bot fixed in 3 minutes flat.

I watched the full interview so you don’t have to. Here are the 10 that matter.

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