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Melanie Goodman's avatar

This is absolutely buzzing with insights, Ruben! I’ve got to say, the “outliers over optics” idea really hit home. I’ve seen too many people obsess over pitch decks and logos, while missing the real value in owning smart, scrappy plays that quietly deliver. What trend do you reckon will be the one we all kick ourselves for missing in 12 months?

(This is something I advise people to do in my training sessions:

— Use LinkedIn’s “custom button” on your profile to drive clicks to demos, reports or booking pages

— Tag niche thought leaders in your posts to start conversations in untapped corners of your market

— Use “Search Appearances” weekly to gauge if your content is attracting the right investor eyes)

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Cris Cafiero's avatar

Great curated list of resources! Ever considered offering more insight & data on employee or exec comp for startups?

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